Paperwork & Follow-Ups
Request documents, follow up on missing information, track expiration dates and flag items needing attention.
Paperwork, order processing, data entry, reporting, system updates. I build an AI assistant around how your business actually works, connect it to your systems, and keep it running.
Thirty years running businesses and building software.
From $500/month
Book a 20-Minute CallA 20-minute call to look at the work and see whether the numbers make sense.
Custom software used to mean a six-month project and a five-figure budget, which is why most small businesses learned to live with the workaround, the spreadsheet, and the thing only one person knows how to do.
That math changed. Last month I rebuilt a warehouse scanner system — from Windows CE handhelds onto a modern web app running on current hardware — over a single weekend. A few years ago that's a $50,000 project with a six-month timeline.
AI didn't just change what software can do. It changed what's worth building. Work that was never big enough to justify a real solution is now squarely worth automating.
I'll tell you which parts of your workflow AI should handle, which parts are better off as ordinary automation, and which parts should stay with a person. That last category is bigger than most vendors will admit.
Some work genuinely needs AI — reading messy documents, handling inputs that never arrive in the same format twice, drafting responses. Other work is faster, cheaper and far more predictable as straightforward automation. Most real solutions are a mix, and you want someone who'll tell you which is which.
The goal is work that gets handled correctly every day, not a demo that impresses you once.
What You Can Delegate
If the work involves clicking, typing, copying, emailing or moving information between systems, there’s a good chance some of it can be automated.
Request documents, follow up on missing information, track expiration dates and flag items needing attention.
Capture order information, enter it into your systems, route it for fulfillment and send routine status updates.
Handle routine questions using approved information and route requests that need a person.
Sort incoming messages, extract relevant details and update the appropriate records.
Compile recurring reports, send reminders and bring overdue items to your attention.
Keep agreed information moving between your existing tools and flag failed updates for review.
These are examples. We’ll review your actual workflow and agree on what your assistant will handle, what requires approval and when a person needs to step in.
How It Works
Walk me through the recurring tasks taking up your team’s time. We’ll look at the volume, systems and exceptions.
We define your assistant’s responsibilities, human checkpoints and success criteria. You receive a fixed setup and monthly quote before work begins.
I build it, test it against your real work, and connect it to your systems. Then I monitor it, fix what breaks, and keep it current as your business changes.
Every assistant starts in draft mode. It does the work and prepares the action — the email, the order entry, the update — and waits for a person to approve it. Once you've watched it handle your real work correctly, we switch specific actions over to running on their own, one at a time. Anything you want kept under review stays under review, permanently if you prefer.
You don’t need to design the solution or manage a development project. Start by showing me the work you want off your plate.
Work I've Built
A few examples of what this looks like in practice.
Wholesale distribution
The problem: A distributor's in-house system couldn't handle the bulk data imports, order management and packaging label requirements that national auto parts retailers require from their suppliers. A large new account was on the table and the system couldn't support it.
What I built: Automated bulk import and validation, order handling, and the label generation their retail partners require.
The result: He took the client. That account now runs about $20,000 a month in business he would otherwise have had to decline.
eCommerce
The problem: Decades-old Visual Basic and SQL Server system, built for direct-to-retail and nothing else. Drop shipping was where the market had gone, and replacing the system the whole business runs on wasn't realistic.
What I built: Two-way Shopify integration with real-time inventory sync, automated order flow, and automatic UPS and FedEx label creation.
The result: An entirely new sales channel, without touching the system everyone already knows how to use.
Construction
The problem: A mobile home installation company was tracking projects and invoices in spreadsheets. They couldn't take on more than one client at a time without losing control of the work.
What I built: A project and invoice tracking system, delivered quickly on a low-code platform.
The result: They brought on two more clients. Eventually they outgrew the tool and I helped them migrate to Buildertrend — which was the right outcome. Getting them to the point of knowing what they actually needed was the win.

About
Hi, I'm Gil Gonzalez.
I spent twenty years building software for Wall Street firms and big pharma. The rest of my career I spent running things: I owned an insurance agency, worked as an asset manager and underwriter for a multifamily investment firm and ran the properties, and I've made payroll and managed employees.
That combination is the point. Plenty of people know AI. Not many of them have sat in your chair and had to answer for what happens when a system fails. I know where automation makes a real difference and where a person needs to stay in the loop, because I've been on both sides of it.
You work directly with me. No account managers, no handoffs.
An assistant is hired for a job, the same way a person is. Not a single task, and not everything.
If you hire someone for your order desk, you expect them to enter orders, chase the ones missing information, handle routine customer questions about them, and keep the reports current. Nobody calls that four hires. But if you asked them to run recruiting as well, everyone would know that's a different job.
An assistant works the same way. We write down the job before anything gets built: what it's responsible for, what it can do on its own, what needs your approval, what it should hand to a person, and which systems it touches. That document is the boundary, and it reads like a job description because that's effectively what it is.
Here's where it stops behaving like an employee, in your favour. A person has a ceiling on how much they can get through in a day. This doesn't. Fifty orders a week or five hundred, the price is the same. What eventually calls for a second assistant isn't the amount of work — it's asking it to do a genuinely different job.
Pricing
Each assistant handles one job. What sets the price is how broad that job is and how many of your systems it has to touch — not how much work you send it. Volume is the one thing you don't have to ration.
$500/month
Setup from $1,500
One focused job, one connected system. A single process that eats hours every week, handled.
$1,500/month
Setup from $3,500
A complete role with several related responsibilities, across up to four systems. The equivalent of a full position rather than a single task.
Let's talk
More than one job, five or more systems, or unusually high volume. Scoped and quoted to what you actually need.
Your quote will name the systems, the responsibilities, the approval rules and the expected volume range. Any software or usage charges are listed separately so you can see them. A sustained, material change in volume gets requoted — the same conversation you'd have if the workload outgrew the person doing it.
Book a 20-Minute CallFAQ
Recurring computer-based work with clear inputs, steps and rules is a good starting point. Examples include paperwork follow-ups, order entry, routine customer inquiries, reporting and system updates. We’ll assess your specific workflow before making a commitment.
Both, depending on what the job needs. Some work genuinely calls for AI — reading unstructured documents, handling inputs that arrive differently every time, drafting responses. Other work is faster, cheaper and more reliable as ordinary automation. Most real solutions are a mix. I'll tell you which is which for your workflow instead of forcing everything through the AI label.
Usually it means you don't make the next hire, rather than losing someone you already have. It takes over the repetitive part of a role and leaves the judgment, the relationships and the odd cases to people. Most clients use it to absorb work they were about to hire for, or to take on volume they'd otherwise have had to turn down. If someone tells you it replaces your staff outright, be suspicious.
No. Show me what your team does repeatedly, where work backs up and what you would like to delegate. I’ll help assess what is practical.
Often, yes. I’ll review your software and available integration options before quoting the work.
We agree on checks, notifications and when a person should take over. I monitor and maintain the agreed workflows, with support arrangements defined in your proposal.
We decide that together. The scope will specify which actions can run automatically and which need approval.
Management of the agreed workflows, including monitoring and maintenance. Your quote will explain the included workload, support and software or usage charges.
Typically $2,500 to $8,000, depending on how many systems are involved, how complex the workflow is, and how much exception handling it needs. You get a fixed quote before any work starts. Simple single-workflow projects land at the low end.
They're good at different things, and plenty of businesses end up with both. A VA brings judgment and handles genuinely novel situations. An assistant runs at 2am, costs the same whether it's ten orders or a thousand, and does the job the same way every time — but it only does the job it was set up for. If your problem is volume and repetition, this is cheaper and more reliable. If your problem is that nobody has time to think, hire a person.
A different job, a new system, or a sustained jump in volume well beyond what we scoped. Everything inside the job description is included, and I'm not precious about small changes — a new order format, an added rule, a reworded notification. What calls for a second assistant is asking it to take on a genuinely separate part of your business, which is the same point at which you'd be hiring another person.
Only where you've said it can. Everything starts in draft mode, where it prepares the work and waits for approval. Actions move to running on their own once you've seen them work on your real data, and only the ones you choose. Anything that spends money, sends something irreversible, or touches a customer can stay under review for good.
That depends on the workflow and systems involved. You’ll receive an estimated implementation schedule before work begins.
Your proposal will explain the cancellation terms and what happens to running workflows, access and any handover at the end of service.
Fair question. Everything I build runs on your infrastructure and accounts, not mine, so you own it outright. I document what I build and use standard, widely supported platforms rather than anything proprietary to me, so another developer can pick it up. Response times and support arrangements are spelled out in your proposal.
Show me the repetitive tasks taking up your team’s day. We’ll explore what an AI assistant could handle and whether the value justifies the cost.
Book a 20-Minute Call